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Disclaimers

Frequently Asked Questions

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Questions Answers
El. Bd. Op. 1974-06

A candidate-incumbent who distributes business cards to members of the public who are without normal cause to have business with him would be required to include statutory identification. If such a person places newspaper ads identifying himself, the information may also be required, absent a non-political rationale for such placement. (Issued to Richard C. Kelly, August 28, 1974)

This opinion was reviewed by the Government Accountability Board pursuant to 2007 Wisconsin Act 1 and was reaffirmed on June 9, 2008.

El. Bd. Op. 1976-12

Distribution of printed materials; "political purposes": Questions of whether officeholder's purchase and distribution of printed materials to constituents are subject to reporting and identification requirements and violative of election bribery statute depends on whether intentions of distributor as to political office, content of materials, time and manner of distribution, pattern and frequency of distribution, and value of materials indicate purchase and distribution are for "political purposes." §§11.01 (16), 11.06, 11.30 (2),12.11, Stats. (Issued to Richard A. Soletski, August 25, 1976)

This opinion was reviewed by the Government Accountability Board pursuant to 2007 Wisconsin Act 1 and was reaffirmed on March 26, 2008.

El. Bd. Op. 1976-14

Disclaimers; Political Advertising: Roadside billboards carrying political advertisements must carry disclaimers readable from the road; the party designing, printing and erecting such billboard and the source of the advertisement are each subject to the disclaimer requirement. §11.30 (2), Stats. (Issued to Sandra Hafenbraedl, September 16, 1976)

This opinion was reviewed by the Government Accountability Board pursuant to 2007 Wisconsin Act 1 and was revised to remove portions of the opinion relating to the liability of communications media providers. 1979 Wisconsin Act 328 exempted communications media from liability if they relied on the person who placed the advertisement’s assertion that the disclaimer was inapplicable. §11.30(2)(i), Stats. The opinion below was reaffirmed by the Government Accountability Board on June 9, 2008 and fully incorporates the revisions directed by the G.A.B.

El. Bd. Op. 1977-10

Scope of disclaimer requirements. The statutory identification of political material required in §11.30 (2), Stats., applies to material which is not produced by mechanical means. (Issued to Eldon J. Broehm, December 15, 1977)

This opinion was reviewed by the Government Accountability Board pursuant to 2007 Wisconsin Act 1 and was reaffirmed June 9, 2008.

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