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El. Bd. Op. 1976-14

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Disclaimers; Political Advertising: Roadside billboards carrying political advertisements must carry disclaimers readable from the road; the party designing, printing and erecting such billboard and the source of the advertisement are each subject to the disclaimer requirement. §11.30 (2), Stats. (Issued to Sandra Hafenbraedl, September 16, 1976)

This opinion was reviewed by the Government Accountability Board pursuant to 2007 Wisconsin Act 1 and was revised to remove portions of the opinion relating to the liability of communications media providers. 1979 Wisconsin Act 328 exempted communications media from liability if they relied on the person who placed the advertisement’s assertion that the disclaimer was inapplicable. §11.30(2)(i), Stats. The opinion below was reaffirmed by the Government Accountability Board on June 9, 2008 and fully incorporates the revisions directed by the G.A.B.