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| 2008-GAB-06.pdf | 32.45 KB |
The Government Accountability Board advises:
1) A PAC may purchase public opinion research from a vendor if the research is
for a political purpose, a vendor sells research at a price calculated, at a
minimum, to recoup the vendor’s costs, and the price at which the vendor sells
research to each purchaser is comparable for a comparable product. Such sale
would not result in an in-kind contribution to the PAC from the vendor under
these circumstances
2) Absent collusion among purchasers, we do not consider other purchasers of
the research to be subsidizing an individual PAC’s purchase even though it may
fairly be said that, without other purchasers, the price of the product may be
greater.
3) Public opinion research that a PAC uses in determining who to support, how
much support to give a candidate, the message the PAC wants to convey about
a candidate, and the like is a political purpose.

Wisconsin Government Accountability Board | 212 East Washington Avenue, Third Floor P.O. Box 7984 | Madison, Wisconsin 53707-7984